Just Water was founded by Jaden Smith with the help of his parents in 2015. It all began when one day, Jaden Smith decided to go surfing and saw plastic bottle floating in the ocean right next to him while he was in the water. One day in school he was taught about the Great Pacific Garbage Patch. The Pacific Garbage Patch are a large pile of floating trash that looks kind of like and island of garbage and plastic debris. Once Smith learned about this, he took matters into his own hands and decided to convince his family to do something about it.
During an interview with the Associated Press, Will Smith stated that, “This was a company born out of a child’s love for the ocean,” as he continued about the new flavored water that was being offered by the company. Jaden Smith began to reveal to schools all over the country expressing the seriousness of pollution in the ocean and its causes, which he encouraged students to help find solutions to this problem. Smith explains how he would want to use plastic bottles to create classroom furniture from water bottle instead of just having them go to landfills.
In 2014, Flint, Michigan began there water crisis. This was cause by the city moving their water supply from Detroit’s system to the Flint River in a cost-saving move. The lack of treatment and testing of the water is what resulted in a series of major water quality and health issues for Flint residents. This resulted in many issues that were continuously ignored by government officials. There were many complaints about residents having water that smelled, and was discolored. The discolored water pumped into Flint homes for a whopping 18 months which caused residents to get skin rashes, hair loss, and even itchy skin. After months of contaminated water, people began to believe that race was a major issue in this situation.
Jaden Smith’s foundation and a local church are joining forces to bring cleaner water to Flint, Michigan.announcing that they will be supplying a mobile water filtration system that they designed and engineered together. They called this The Water Box. This box reduces lead and other potential contaminants.