Astrology and Social Media: The Dynamic Duo No One Saw Coming

By Taylor Gabriel-Remigio

Like many of you, I never gave much thought or attention to astrology. I’ve met some people who could tell I was a Scorpio simply through my eyeshadow color. All I ever knew about astrology was zodiac signs and even then, I only knew about my own.

Zodiac signs and horoscopes are everywhere: in the back of magazines, in new apps, and all over social media. I noticed an increase in astrology content on my social media with posts about Scorpios, full moons, and other celestial activity. It sparked my interest to learn more and I realized astrology is an entire new world of information, psychology, and science.

Astrology has been around for centuries. With ties of origin to Babylons, astrology came a long way from its roots. Astronomy and astrology go hand in hand as astronomy is the scientific study of the universe (sun, moon, stars, space) while astrology is a pseudo-science that interprets the effects of celestial bodies on human life.

Popularity was gained during the 20-21st century when newspapers and magazines started including horoscopes in their publications. Seen as entertainment, horoscopes predict a person’s future based on the stars, planets, and their zodiac sign. Until this day, horoscopes are still printed on the back pages of newspapers and magazines for people to enjoy.


With the rise of technology and social media, astrology gained a new spotlight. Evolving from print to online media, technology made it easier and faster for astrologers to share astrological events and information with others in new ways. There are endless amounts of astrology accounts on social media not to forget the new applications customized only towards you and your astrological information.

Astrology and social media are similar in a couple of ways. First off, both are personalized. What is there to social media that isn’t personable? Your profile photo, bio, and posts are all controlled by you; you have the power to change something on your social media when you want to and how you want to.

The same goes for astrology in a sense. Astrology is personalized to you. It is based on your birth date, birth location, birth time, and much more. Although astrology is not customizable and you can’t change it like how you change your profile picture, it is personalized based on your information. There is no modifying astrology like how you can to some social media aspects, but that is what makes it unique.

They also attract the same age groups: Millennials and Generation Z (Gen Z). With social media being so new to the game, Millennials and Gen Z adapted quickly. These tech-savvy individuals make up the majority of the demographic for social media users.

Again, the same for astrology. The shift in beliefs is accredited to Millennials, breaking the generational belief system their parents tried to instill in them. Millennials and Gen Z individuals transformed the way we think, work, and live.


A quick Google search of your birth date will reveal your astrological profile which includes your zodiac sign. But a “quick” search on social media reveals much more. There are hundreds of astrology accounts dedicated to zodiac signs, astrological events, astrology memes, and spirituality. Social media impacted astrology by educating and reeling in users with interesting and different social media strategies.

On Twitter, people interested in astrology tweet out predictions, zodiac traits, and astrological events like full moons, new moons, and much more. Users will come across these tweets and search for their sign to read more. While digging into the world of astrology, these users might learn something new about themselves. Whether they act upon their new spark interest or not, it is easy to follow astrology on Twitter thanks to hashtags, which were created for discoverability.

Things look different on Instagram and it has to do with the fact that Instagram is visual-based and only allows you to post photos or videos instead of statuses and tweets. However, there are still many accounts dedicated to astrology. Graphics of horoscopes and zodiac traits are popular posts. These include personality traits, predictions, and memes. Users are able to discover these posts via hashtags or their Explore Page which is customized for them based on posts they have reacted to.


The newer and more controversial social media platform, TikTok, puts its own twist on how astrology is showcased. As TikTok is video-based, astrologers use this platform to verbally communicate with their audience. Whether it is astrological updates or tarot card reading, people use TikTok as a way to announce what is going on in the astrological world. The thing that is different about this platform, however, is that the For You Page is personalized and geared towards your interests. So, if you were watching six different videos about astrology and spirituality, then you’ll start to see similar videos show up on your For You Page.



Astrology has been around for centuries. Controversy surrounded astrology as people saw it as a battle against religion. However, astrology gained new popularity among Millennials and Gen Z and it moved from print to social media platforms like Twitter, Instagram, and TikTok.

There’s no doubt about how social media has changed our world and the way we live life. It impacted so many aspects of our daily lives and astrology is no exception. Astrology is more than your zodiac sign, daily horoscopes, and the stars. It digs deeper into how and why you do the things you do.

The future of astrology is strong, especially with social media being a huge influence. Astrology grew tremendously since it first emerged. The future of astrology lies in our hands. We have the power to keep astrology alive and flourish it whether it is on print, social media, or future technology.

The next question presumes to be: where will astrology grow next?

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