The Rise of Astrology


It’s the personalized and touching predictions astrology brings along that has people going crazy. Millennials and Generation Z (Gen Z) in particular continue to feed into the New Age movement, where spiritual and metaphysical religious beliefs thrive, resulting in the uproar of popularity in astrology. Although doubts and skeptics don’t dare to read more, we’re taking a look at where it all started, where we are now, and how we rose above the haters.

Where did it begin?

The New Age movement, also referred to as the “Age of Aquarius,” was the beginning of horoscopes in publications. Often located on the back pages of newspapers and magazines, horoscopes provided a consistent forecast of how your week was going to affect your Zodiac sign. It was trendy, relevant, and still a common publication practice today. Millennials loved horoscopes so much that they dove deeper into the world of astrology- deeper than any of their parents had and deeper than their religious beliefs.

Astrology is a pseudo-science that gives us an insight into who we are and how we came to be by reading the stars, constellations, planets, and general sky atmosphere. Although originating almost 3,000 years ago in Babylon, Western cultures believed it was only a myth. As the folk tale of astrology was rarely passed down in families, Millennials knew their purpose on this Earth was to be innovative and change the way people saw the stars- and so, the New Age emerged.

What’s in the astro-craze?

Social media is a hotspot for astrology. Search hashtags for a conversation centered around astrology, your zodiac sign, and horoscopes and hundreds of thousands of photos and videos will pop up in the results. You’ll learn so much within the next hour and might feel inclined to dig deeper into your natal chart. Next thing you know, you’ll be blaming your behavior on the celestial events happening outside, “The full moon is making me crazy!”

Gen Z quickly fell into the obsession of making astrology hotter than ever and thanks to the Internet Age, it evolved from the back of papers to having over 200 apps. In a place where life is confusing and we don’t know which path to take, astrology guides us. Zodiac signs help us understand who we are and we begin to see things on a deeper level, a more meaningful one. Living in the age of uncertainty, we search for anything to make us feel like we have a purpose. While zodiac signs won’t flat out tell you your purpose here on Earth, your natal chart points you in the right direction. Everyone’s natal chart is unique and it’s essentially a snapshot of the sky the moment you were born. You’ll discover your strengths, weaknesses, and all your blind spots.

“Astrology is just a finger pointing at reality” -Steven Forrest

A Staple In Pop-Culture

Astrology has come a long way and definitely earned its place in society. Though the will haters claim it’s fake, the stars say otherwise. Millennials have fought for their New Age mindset and Gen Z has no intentions of taking it away. They’ve gladly taken on the responsibility of believing in something different and ran with it.

From Facebook, to TikTok, to Instagram, and to Twitter, astrology is loved on every platform. Every day it captures the attention of someone new and pulls them into this new world of self-discovery. There are memes, tutorial videos, accounts dedicated to celestial events, and much more circling the internet, it truly has become a staple in pop culture. Whether you read your daily horoscope, dig deeper into your natal chart, or just love to stargaze, astrology is like a drug: once you start diving in, it’s hard to stop.

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